remember jumping rope?
When two friends would hold the ends and turn, and you would watch for a minute, wait to get the rhythm, and then jump in?
We think smart innovation happens in kind of the same way. Trends are at one end of the rope, consumer insights at the other. They work in tandem, turning the rope, creating a rhythm. At Jump Rope Innovation, we help clients to get the rhythm. To see the patterns and anticipate what's next. To know just when and just how to jump in.
At Jump Rope Innovation, we bring client teams face to face (often literally!) with category trends and with the consumers who use (or potentially use) our clients' products every day. We use our learnings from these experiences to help generate forward-thinking innovation and to create concepts that jump off the page because they are deeply relevant, differentiated and engaging.
the jump rope innovation team
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