We’re Jump Rope Innovation–a curious and collaborative team of strategists, researchers, and creative thinkers who thrive at the intersection of insight and imagination.
We’re hands-on, best-in-class, and we love what we do, whether we’re in the field uncovering consumer and market truths, or in the conference room helping to shape your next big idea.
And of course–we’re always up for a little fun along the way!
Robyn founded JRI in 2005 to bring a more human-centered approach to innovation. With a focus on immersive research, trend insights, and co-creation techniques, she's on a mission to help companies innovate for the future, with purpose and with empathy.
Playground Fact: In sunny weather, you can still find her out on the swings.
John brings to his role a unique perspective based on years of diversified experience - client-side/agency-side, marketing research/brand management, quantitative/qualitative, domestic/international. He thrives on helping clients address big strategic questions and solving innovation challenges of any size.
Playground Fact: John has fond memories of being on one end of the seesaw with as many of his kids as necessary on the other side to balance it out.
Steph specializes in digging deep to uncover the nuances and underlying motivations that drive consumer behavior. She turns complex feedback into clear, strategic insights that shape innovation and set clients up for smarter decision-
making.
Playground Fact: Lifelong lover of the merry-go-round, she’s still on the hunt for an adult-sized version to relive the thrill.
After merging Power Moms Media with JRI in 2023, Brooke brings her trend-spotting expertise and deep influencer know-how to the team, helping brands connect with consumers, drive innovation, and stay ahead of the curve.
Playground Fact: Monkey bars were her jam—though these days she might need a trainer!
Bri keeps her finger on the pulse—tracking emerging trends, uncovering new innovations, and keeping our social media fresh! She's all about making the right creative connections.
Playground Fact: Though she claims jump rope champ status, the tube slide was her true childhood thrill.
Desiree helps clients gain a deeper understanding of consumers by immersing in their daily lives—their habits, goals, trials, and triumphs. She’s an expert at translating what she sees and hears into tools for powerful, human-centered innovation.
Playground Fact: Swing-set queen! She was famous for flying off mid-air—and still holds the local park jump-off record.
Here’s how we can help.
From building your team’s “gut” for your consumer, to identifying emerging trends, to helping your brands to innovate for tomorrow, we’ve got you covered.
“The whole Jump Rope team are an invaluable extension of our CMI team and deeply trusted partners for so much of the work we do!
JRI has helped our business develop breakthrough product ideas and launch them with excellence through engaging innovation sessions and deep consumer learning. When it comes to innovation, JRI is best in class.
Their team has also organized some of the most inspiring, insightful, and FUN trend treks/consumer connects for our marketing and leadership teams. Through it all, Robyn and her team bring infectious energy, optimism, strategic smarts, and impeccable organization; they’re a true pleasure to collaborate with!"
Rachel Gorab
CMI DIRECTOR, Seventh Generation
“For over a decade, Jump Rope Innovation has been an outstanding partner for us in building meaningful connections with consumers.
Their unique ability to bring the consumer to life, combined with their collaborative style and commitment to excellent execution, consistently generates innovative ideas and fuels strategic growth opportunities."
Lisa Balban
Senior Director of Insights & Analytics, Mondelēz
A few of our
Favorite things
brand crush
trend we're tracking
return to real
snack break go to
self care staple
in our closet
next market, please
japan
scroll-stopper
shelf envy
