How JRI Can Help You
We help you innovate for the future – not for today. We know that the best innovation anticipates where consumers and markets are going and why. And we define innovation broadly – it’s not just product/service innovation; it’s also communication innovation, retail innovation, etc.
JRI believes strongly in establishing meaningful platforms to guide the innovation process. These platforms serve as pillars for exploration and ideation. They’re often based on a combination of relevant broad consumer trends, market dynamics, insights from adjacent and not-so-adjacent categories, social media influencers, consumer need states, consumer pain points, and other considerations.
JRI has developed and refined a toolbox of techniques and approaches for conducting idea generation sessions that are focused on eliciting less-obvious, future-forward ideas from clients, influencers, consumers, and often ourselves. And we’ve even developed a future-oriented testing protocol to screen these ideas.
This means you get strong ideas for development that are already future proof.
We deliver clear, differentiated, test-ready propositions, based on deeply seeded consumer insights.
We’re also guided by the reality that, in this world of clutter and short attention spans, ideas need to be articulated in a succinct, engaging way.
We are experienced writers with a long record of successes – and that’s half the battle. JRI also frequently relies on our social media influencer community for honest, constructive feedback and recommendations. Why influencers? Because we know that what the influencers deem as “sharable” with their followers is a great indicator of relevance, differentiation, and clarity.
And we have developed a proprietary testing protocol for concepts that leverages all of the above points.
This means that you get fully articulated propositions that are ready for the next phase of testing/development.